Imad Lahad has been named managing director of APCO’s Dubai office and Faten AlMasri has been appointed as deputy managing director of its Riyadh office.
Lahad is head of APCO’s AI Comms Lab and one of the leaders of APCO’s global Digital practice.
He has worked at APCO for seven years and works with clients on digital transformation and change management strategies.
AlMasri is a government services expert with more than 20 years of experience in strategic communications and business development. She joined APCO in 2015 and will Riyadh managing director Liam Clarke. She will continue to lead APCO’s Institutional Design practice.
“Imad and Faten are leaders who embody the best of APCO’s values and enterprising spirit,” said APCO Worldwide CEO Brad Staples. “Their knowledge and expertise have been invaluable to our global team in recent years and we’re delighted to expand their roles to the regional leadership level.”
APCO MENA president Mamoon Sbeih added: "2020 has been a challenging year for companies around the world and across the MENA region. Imad and Faten’s deep expertise, especially in the areas of digital transformation and public affairs, will continue to benefit our clients. We are thrilled to welcome them to these new roles."
APCO Worldwide has more than 200 people working in teams across the region, including in Dubai, Abu Dhabi, Riyadh, Manama and Kuwait.
Senior leaders in the region include Sbeih, Clarke, Elizabeth Sen, Muhannad Al Badri, Jolyon Kimble, Samer El Hachem and Nicholas Labuschagne.