Kellogg's appoints agency for UK public affairs brief amid focus on child hunger

Breakfast cereal and snacks company Kellogg's has appointed Connect to handle its UK public affairs brief on a retained basis following a competitive pitch.

Kellogg’s has appointed a new agency partner to deliver its UK public affairs brief

The agency said it will work to grow and main Kelloggs reputation in the UK, raise awareness of its work on sustainability, and highlight the company’s work tackling food insecurity

Connect will engage with the Government during the passage through Parliament of its Environment Bill – which covers packaging and environmental impact – and on its obesity strategy.

The Kellogg Company runs 4,000 Breakfast Clubs and is a member of Marcus Rashford’s Taskforce to tackle child hunger.

Connect said its brief with the company came at a moment of increased public and political attention on the issue of child food poverty.

The account will be run by Laura Blake, partner and co-owner of Connect, supported by a team of four including Dan Simpson, a director at the agency.

She said: “Kellogg is part of British life and we are thrilled to be working with the team to help promote their activity and make a positive contribution to policy discussion.”

Blake said the agency, whose clients include Microsoft, Google and Unison, chose to work with organisations that “make people’s lives better”.

She added: “Kellogg’s story and strong social purpose is inspiring and we are proud to be supporting their important work on tackling food insecurity.”

Commenting on why the company chose Connect, Paul Wheeler, corporate affairs director, Kellogg’s UK, said: “We were impressed by the team at Connect, their understanding of our objectives and creative approach to the brief. We look forward to developing a strong partnership in the years ahead.”

In October, the company chose Publicasity to raise awareness of its products with trade media.

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