Breakfast Briefing: 5 things for PR pros to know on Monday morning

The comms plan behind Moderna’s COVID-19 vaccine; Colonel Harland Sanders has a new gig.

The comms plan behind Moderna’s COVID-19 vaccine. As one of the frontrunners in the race to find a vaccine and help end the pandemic, it’s hard to believe that Moderna’s communications department is only comprised of three people: chief corporate affairs officer Ray Jordan; corporate comms director Colleen Hussey, who runs media relations globally; and senior director of internal comms Kate O’Malley. Jordan told PRWeek that his team is focused on transparency as the vaccine is submitted for emergency use authorization. 

Colonel Harland Sanders has a new gig. Sanders’ character, played by Mario Lopez, will star as the love interest in a 15-minute film on Lifetime called A Recipe for Seduction. KFC released the trailer today but the movie premieres on December 13.

President Donald Trump’s grand finale. For his inauguration day exit, Trump will depart the White House on Marine One and take a final Air Force One flight to Florida for a political rally opposite President-elect Joe Biden’s inauguration, sources told Axios. Trump may then immediately announce is is running for re-election in 2024.

One of the big questions of our time: What does the Pringles mascot’s body look like? John Oliver really wants to know. The Last Week Tonight host said he will give $10,000 to Feeding America if Pringles simply answers the question. There is just one condition: “that they don’t spend a fucking penny of that money on Pringles, because it’s a garbage snack,” Oliver said. The ball is in your court, Pringles.

Workplaces must realize the toll COVID-19 is taking on staffers’ mental health. Agency and in-house leaders from companies such as Google and Target and firms like Praytell, Hotwire and Allison+Partners told PRWeek what they are doing to help their colleagues make it through the pandemic. Efforts include all-staff PTO, no video Fridays and wellness checks.

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