BCW launches corporate and public affairs offering in APAC

The new offering will focus on global companies seeking understanding in APAC markets—particularly China, India and Indonesia.

The WPP agency launched 'Navigating Asia's Rise and Geopolitical Implications', a new corporate and public affairs offering to help global clients manage risks and opportunities across key markets in the region. Solutions will include context building, comprehensive risk mitigation, and stakeholder engagement strategies.

The new offering will be led by BCW APAC's corporate and public affairs practice, which entails risk and reputation experts across the region. Services will cover three pillars:

Essential context in a changing environment

To deliver an in-depth understanding of key aspects of the evolving situation for global companies in APAC (with particular focus on China, India and Indonesia). This series of workshops and seminars will cover essential historical, cultural and political country context, as well as specific governance areas such as China's Corporate Social Credit System.

Reports and recommendations to mitigate risk

A range of comprehensive reports and recommendations that will cover external communications audits, sensitivity playbooks customised to brands and sectors, issues and crisis preparation, and an in-depth examination of a company's Corporate Social Credit System scorecard in China.

Scenario-testing and preparation

A proprietary crisis simulation platform combined with incisive understanding of the behaviours and attitudes of key stakeholders to pressure test real-life potential issues and crises across multiple scenarios relevant to a range of organisations. Also available are tailored monitoring services which will ensure a company is best positioned to track significant policy and industry changes, as well as coverage and conversations that impact business and reputation.

Matt Stafford, APAC president at BCW, said: "This year, clients have had a growing need for issues management counsel, specifically related to managing COVID-19 responses, but also in adapting to the fluid geopolitical context. In fact, it is our counsel on navigating geopolitics and related impacts that has been the most sought after, thus we are formalizing our offering."

Qu Hong, China CEO at BCW, said: "As China moves ever closer to becoming the world's largest economy, further up the value chain and closer to the tech frontier in many areas, global business leaders and corporations require an increasingly sophisticated, nuanced and multi-faceted understanding of the country and its people."


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