Richard Bloch, who brings more than 20 years of experience in social media, PR and content roles, will be responsible for the firm’s social media division.
He has previously served as the international PR manager for Betfair and in global social media leadership roles at William Hill and PokerStars.
“I am delighted to join the award-winning team at Square in the Air,” Bloch said. “It’s an exciting time in the company’s development and I look forward to leveraging my past experience in social media, PR and content to provide expertise as we continue to look at new areas of growth in the sport, betting and gaming space.”
Square in the Air managing director Bill Esdaile said: “With Richard’s appointment we are doubling down on an already high-performing area of the business. He adds another layer of significant industry and management experience, as well as specialist knowledge to complement our talented team.”
Square in the Air’s client base includes Hong Kong Jockey Club, Sporting Index, The Saudi Cup and William Hill.