Ready10 has been brought on board to increase brand awareness in England of the brewer's flagship ale, Innis & Gunn Original, in the premium segment of the beer market.
The agency won the account following a competitive pitch process.
“We were single-minded in wanting to find an agency that could produce bold and original ideas that capture the hearts and minds of our target audience, but also drive brand awareness while amplifying our brand positioning, which celebrates and encourages originality,” head of brand experience Neill Innis Sharp said.
“Most importantly, though, we wanted an agency that really understood us. With Ready10, we found exactly that. We are very excited to see what we will do together.”
Ready10 director Aimée Jacobs said the agency felt synergy with the client throughout the pitch process.
She added: “They are an ambitious and hungry business with a very clear sense of self and despite a global pandemic, are continuing to push for more. It is a very exciting time and we are thrilled to be supporting them.”
Innis & Gunn has become the latest company to sign up for the 'Invisible Xmas' campaign, supporting Hospitality Action by ‘hosting’ an 'Invisible party' on Friday, 18? December, and donating its Christmas party budget to support members of the hospitality industry.
Ready10’s roster of clients includes McDonald’s, Paddy Power, MoneySuperMarket and TotalJobs.