The PR Week: 12.4.2020: Donna Farrell, Independence Blue Cross

IBC’s SVP of corporate communications discusses public health and vaccine messaging during the COVID-19 pandemic, the Biden administration’s all-female comms team and mysterious monoliths.


Donna Farrell, Independence Blue Cross’ VP of corporate communications, joins The PR Week to discuss how the company is handling public health comms during the COVID-19 pandemic, The #MindPHL Together campaign and vaccine messaging across different communities.

Plus: The announcement of the Biden administration’s all-female comms team, mysterious monoliths that may be a PR stunt, Twitter’s 10 brands of 2020 and more.

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