The PR Week: 12.4.2020: Donna Farrell, Independence Blue Cross

IBC’s SVP of corporate communications discusses public health and vaccine messaging during the COVID-19 pandemic, the Biden administration’s all-female comms team and mysterious monoliths.

The PR Week: 12.4.2020: Donna Farrell, Independence Blue Cross

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Donna Farrell, Independence Blue Cross’ VP of corporate communications, joins The PR Week to discuss how the company is handling public health comms during the COVID-19 pandemic, The #MindPHL Together campaign and vaccine messaging across different communities.

Plus: The announcement of the Biden administration’s all-female comms team, mysterious monoliths that may be a PR stunt, Twitter’s 10 brands of 2020 and more.

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