Breakfast Briefing: 5 things for PR pros to know on Thursday morning

The PRWeek Hall of Fame 2020 virtual event is today; Obama, Clinton and Bush may take COVID-19 vaccine on TV.

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

Happening today: Don't miss the PRWeek Hall of Fame 2020 virtual event this afternoon, featuring six new honorees and some amazing video guest appearances from the very highest levels of politics, entertainment and business. Go here to register.

Former Presidents Obama, Bush and Clinton will publicly take the COVID-19 vaccine. They are hoping to instill confidence in the vaccines once authorized for use in the U.S. Barack Obama said he may take the vaccine on TV; George W. Bush said he would take the vaccine on camera; and Bill Clinton’s press secretary Angel Urena told CNN he would take it in a public setting “if it will help urge all Americans to do the same.”

Precision has named Ed Wyatt director of communications. Wyatt is charged with elevating the agency’s strategic storytelling and editorial capabilities, according to a Precision statement. Prior to Precision, Wyatt was senior communications officer at the Bill & Melinda Gates Foundation and also spent 19 years reporting for The New York Times. Precision alum have dominated headlines as of late because of their deep involvement in Joe Biden’s winning presidential campaign. Precision cofounder Jennifer O’Malley Dillon was Biden’s campaign manager and has since been named White House deputy chief of staff for the new administration. Meanwhile, Precision cofounder Stephanie Cutter was chief program executive of this year's virtual Democratic National Convention.

Another monolith has appeared. Following the mysterious monolith appearances in Utah and Romania, the latest one has popped up on Pine Mountain in Atascadero, California. There are no clues as to how the monolith got there or what purpose it serves. Brands are having fun on Twitter trying to solve the monolith mystery. Some social media users think this whole thing is some kind of marketing stunt.

Check out this campaign case study. In the lead up to Election Day, the U.S. was facing a shortage of poll workers. In response, Power the Polls set out to register more than 250,000 new poll workers. But the nonprofit far exceeded its goal. BerlinRosen SVP Kiara Pesante Haughton, who worked on the campaign, gave PRWeek the inside story on Power the Polls’ strategy, tactics and results.

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