Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

U.K. approves Pfizer-BioNTech COVID-19 vaccine; Trump tweets veto threat; Nike ad draws praise and backlash in Japan.

The latest on getting back to normal: The U.K. became the first Western country to OK a COVID-19 vaccine, giving the green light to the vaccine from Pfizer and BioNTech. The vaccine will be distributed as soon as next week, with frontline healthcare workers and the elderly first in line. 

On Twitter, President Donald Trump threatened to veto a $740 billion defense bill if Democrats don’t repeal legal protections for social media platforms, which are commonly known as Section 230. The protections essentially say that social media giants are not legally responsible for content posted by third parties on their websites. 

Ousted Trump campaign manager Brad Parscale said in an emotional interview with Fox News that his former boss would have won the presidential election if he had shown more empathy over the COVID-19 pandemic, adding that Trump’s stance on the coronavirus pushed away suburban voters. 

A Nike ad highlighting the struggles of mixed race athletes in Japan is getting praise and backlash. Some gave the ad kudos, calling it brave, while others questioned whether it is appropriate for a foreign company to weigh in on the issue. Other critics said it gives the world a false impression of Japan. 

Here’s how one CPG giant is fighting employee burnout: Unilever is testing a four-day work week for its 81 employees in New Zealand for one year. Compensation will not be affected. “The old ways of working are outdated. Essentially, this is about a holistic understanding of how work and life fit together, and improving mental and physical wellbeing,” said Unilever New Zealand MD Nick Bangs.

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