North 6th Agency promotes Daniela Mancinelli to CEO

Founder Matt Rizzetta assumes the role of chairman.

Daniela Mancinelli, CEO, North 6th Agency
Daniela Mancinelli, CEO, North 6th Agency

NEW YORK: North 6th Agency is promoting COO Daniela Mancinelli to CEO, effective at the start of next year.

She is taking the place of founder Matt Rizzetta, who is transitioning to the role of chairman.

Chief of staff John Hannaway will take over the COO position, reporting to Mancinelli, who in turn will report to Rizzetta. Hannaway’s former role will not be filled. All three executive changes will be effective on January 1, 2021.

Rizzetta has served as N6A’s CEO since he founded the company in 2010.

“We had discussed this way back in the beginning of the year. But when COVID-19 hit, we felt the right thing to do was to keep things in place and untouched and have me operate the business,” Rizzetta said. “But now we felt this was the right time. [Mancinelli] has been with us six years and as COO for three years. I felt this was the right time, and she certainly deserves the opportunity.”

He added that most clients have been working with Mancinelli for a few years and he expects no disruption from the change.

Mancinelli joined the agency in 2015 and was named COO three years later. Previously, she served as international marketing director of Imago Artis Travel, held guest professorships at Loyola University in Chicago and the American University in Rome and was director of PR for soap opera “Days of Our Lives.”

As chair, Rizzetta will advise clients on entrepreneurial challenges and business outcomes and work on M&A and investments for the firm’s holding company, North Sixth Group.

In addition to owning N6A, the holding company is working on two projects. The first is the Lauren Nicole Rizzetta Fund, a charity that pays for technology, curriculum and social and emotional educational development tools for special education students who fall below a certain household income threshold. The fund is working with three New York metro area schools. North 6th Group is also planning to acquire an ownership interest in a professional European soccer club, Rizzetta said.

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