Case study: Breast cancer campaign with stars and survivors had record-breaking impact

Virgo Health’s work on the annual breast cancer campaign with The Estée Lauder Companies helped make it the most successful to date, with wide-ranging media coverage and a surge in people signing up for self-check alerts.

by Jonathan Owen

Taking part (clockwise from top left): Elizabeth Hurley, Dr Zoe Williams, Leanne Pero, Sue Fox, Sebina Hussain, Helen Addis, Lauren Mahon, Kris Hallenga and Alesha Dixon

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