Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Caltrans budgets $9m for stormwater pollution education effort; What did the world listen to in 2020?

California's Department of Transportation is searching for a PR firm to conduct a $9 million stormwater pollution prevention public outreach campaign. The effort would educate the public about the effect that pollutants from highways, including trash, cigarette butts, illegal dumping, sediment and metals such as copper, lead and zinc can have on water quality. PRWeek has all the details about the department’s RFP.

What did the world listen to in 2020? Looking back on the past 12 months, Spotify found that health and wellness podcast listening saw a yearly increase of 180%; there was a 50% increase in DIY stylists creating at-home haircut playlists; the creation of garden-themed playlists grew more than 430%; and there was a 40% increase in cleaning-themed playlist creation. Meanwhile, Spotify’s Black Lives Matter playlist was streamed 64 million times and 65,000 playlists were created by Spotify users titled “BLM” or “Black Lives Matter.” More people aged 18-24 also listened to podcasts for the first time. Spotify also revealed lists of the most-streamed artists, songs, albums and podcasts.

Lowe’s is donating and delivering $1 million worth of Christmas trees to families and organizations impacted by the pandemic. Over the next two weeks, Lowe’s will partner with the NFL and nonprofits nationwide to deliver more than 13,000 pre-lit Christmas trees to homes and facilities in need of extra cheer. Additionally, with national and local tree lightings cancelled this year, Lowe’s is encouraging consumers to spread joy by sharing on social media their own tree lighting experience using #HomeUnitesUs on Giving Tuesday and throughout the holiday season, according to a release from Lowe’s agency partner FleishmanHillard.

A COVID-19 testing site is being kept open after public outcry. The site, at Los Angeles’ Union Station, was set to close on December 1 for the filming of the movie He’s All That, featuring TikTok star Addison Rae. But the public complained about the decision after homeless outreach and advocacy group Ktown for All shared an email that an area resident had received informing them that their Tuesday testing appointment at the Union Station site had been canceled due to the shoot. The backlash prompted the city’s mayor Eric Garcetti to step in and keep the testing site open.

Joe Biden’s dog Major has issued a “paws release,” after the President-elect suffered hairline fractures in his foot while playing with the pup. In the release, translated from canine, Major said, “I wish my adopted father a speedy recovery but I strongly maintain that I have done nothing wrong. I look forward to the Secret Service’s investigation, which I expect will confirm that I am a very good boy.” He posted an update Monday taking a major dig at President Donald Trump. Last month, Biden’s dogs launched their social media accounts on Twitter and Instagram.

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