Following a pitch, the sports, entertainment and lifestyle hub has picked Mutant to strengthen its positioning and thought-leadership through a PR strategy. Wendy Tan, AGM, marketing and commercial at Singapore Sports Hub, said that Mutant demonstrated a strong understanding of the brand's consumers.
"Singapore Sports Hub is an iconic brand, and we're thrilled to take them through the next transformational phase," said Lina Marican, Mutant's managing director. "We look forward to driving an integrated communications campaign to bring the joy of exciting events, sports and lifestyle activities to consumers."
The brand recently celebrated its fifth anniversary and offers facilities in sports and events.
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