Asia PR Werkz has been reappointed by So Drama! Entertainment (SDE) on behalf of Singapore's Ministry of Defence (MINDEF) following a pitch.
The agency will develop engagement strategies for Total Defence and other National Education-related campaigns and initiatives including N.E.mation!, a digital animation competition for students and youths, The Advisory Council on Community Relations in Defence, Guardians of the City, a card game designed to help players develop a deeper understanding of Total Defence and National Education, and ciNE65, a short film competition for Singaporeans. The key areas of work for the client include PR, media management, online engagement, community engagement and content creation, and management of relevant social media pages of the campaigns.
On top of that, Asia PR Werkz has inked contracts with LingoAce, a Singapore-based edtech firm providing an online language learning platform, and Trame´s, a Singapore-based end-to-end supply chain orchestration technology startup. It will assist both firms in investor relations.
Plus, homegrown coffee roaster Hook Coffee has appointed the agency to drive awareness for its campaigns and product launches where a media relations and social media influencer engagement plan for the brand will be designed.
Finally, it will also lead the digital front for Movement for the Intellectually Disabled of Singapore (MINDS), a social service agency catering to the needs of persons with moderate to severe intellectual disability. The agency will focus on strategic communications content creation and curation on MINDS' social media channels until March 2021.
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