Noom brings on Emma Frane in first comms hire

Frane joins the weight loss app from Casper, where she led communications.

Emma Frane, VP of communications, Noom
Emma Frane, VP of communications, Noom

NEW YORK: Weight loss app Noom has hired Emma Frane as VP of communications.

As Noom’s first communications hire, Frane is reporting to cofounder and CEO Saeju Jeong and is building a team and actively hiring. She is responsible for corporate and brand communications and fostering brand love and trust among the company’s key internal and external stakeholders, Frane said via email.

“The team has been focused on building an incredible product,” she said. “Now, with an effective platform and millions of users, Noom continues to grow rapidly and is building out key departments like communications. I’m here to help share Noom’s mission and empower more people to live healthier lives. This is increasingly important as Noom expands beyond weight loss as a digital health platform.”

Noom, a platform focused on behavior science, has also hired Michael Noonan as CFO to build out its planning and forecasting capabilities as the health-app maker looks to attract paying subscribers. COO Adam Fawer, who previously handled CFO duties, will return to focusing on operations.

Frane previously worked at Casper for four years, most recently as the direct-to-consumer mattress company’s senior director of communications, before leaving in August. Frane started leading comms at Casper in 2018 after Lindsay Kaplan left to launch Chief, a network for women in executive leadership roles.

Dana Yacyk replaced Frane as Casper’s head of PR and brand communications, a spokesperson told PRWeek.

Earlier in her career, Frane was communications manager for Kate Spade & Company and an account supervisor at Edelman, where she planned and executed programs for Unilever’s Dove and Dove Men+Care brands.

Privately owned Noom has millions of users in the U.S., Europe and Japan and employs 2,600 people. Its most expensive offering is a one-month membership that costs $59.

Last year, Noom generated about $200 million in revenue. It has raised $115 million from investors, including $58 million in a Series E round last year led by Sequoia Capital.

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