Covid erased $63bn in global adspend, and 2021 will only give back 59% of that

The latest forecast from WARC calls for a 10.2% drop in global ad spend in 2020, and the organization says it will take until 2022 to recover to 2019's level of spend.

by Matthew Miller, Campaign

These Warc heatmaps show forecasted adspend declines in 2020 (top) and increases in 2021 (bottom), with darker colors indicating greater change.

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