Diffusion hires PR director to launch enterprise tech practice

Diffusion has set up an enterprise technology division to be led by senior tech PR director Lucie Bickerdike.

Diffusion’s enterprise technology division aims to address the needs of enterprise technology firms in the US and UK, where the agency operates.

The consultancy is the latest to sharpen its focus on specific technology sectors with a dedicated practice. Brands2Life recently launched a fintech division.

Diffusion’s new practice will target “innovative scale-up and challenger brands” in business services and consumer technology.

It will be led by director and head of enterprise technology Lucie Bickerdike (pictured), who recently joined the agency and is a specialist in working with businesses in software and IT services, cyber security and emerging technology fields.

She has previously worked for Good Relations, KWT Global, Nelson Bostock, 3 Monkeys Zeno and The Hoffman Agency, on campaigns for clients including Salesforce, Google Cloud, Facebook, Ricoh and MessageBird.

“The enterprise technology space in 2020 has needed to adapt to seismic shifts and opportunities,” she said.

“I can’t think of a better time to be able to offer ambitious enterprise technology firms a fresh comms perspective that marries deep sector expertise with Diffusion’s reputation for creativity, delivering business impact and a mindset that always seeks to challenge the status quo.”

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