Pitch Update: WWE, Dr. Martens, Rated People, Lloyd's of London, Shorefield and more

PRWeek's weekly round-up of pitches and account moves.

KWT Global has been hired by independent data and identity consultancy The Customer Lifetime Value Group. The agency will lead The CLV Group’s UK communications efforts, including brand positioning and media relations.

UK holiday park company Shorefield has appointed Sunny Side Up to drive brand awareness and sell more holidays and holiday homes. The work will include consumer media and influencer profiling as well as dedicated launch programmes for new product offers in 2021.

Siren Comms has added RealSAM and Prime Property Ventures Limited as clients. RealSAM, which innovates tech products for blind and visually impaired people, has appointed Siren to launch a product in the UK and globally. Prime Property Ventures, a building contracting company, has appointed the agency to lead on its digital marketing and brand activity in the UK.

Radioactive PR has won briefs for antimicrobial surface treatment supplier Zonitise, and online brokerage platform Stake. Both briefs include a mix of brand awareness and link-building work, including creative PR for SEO.

Insurance market Lloyd’s of London has hired Brunswick for a global PR brief following a competitive pitch.

The Romans has won a Royal Rumble of a pitch to provide PR and social media support to WWE.

Recently retired WWE superstar wrestler The Undertaker

Rated People, an online marketplace connecting homeowners with local tradespeople, has appointed Threepipe as its retained PR agency. Threepipe will provide reactive and proactive press office support targeting homeowners and tradespeople.

The University of Chicago’s Booth School of Business has hired London-based corporate communications agency Firstlight as its PR partner in EMEA. 

Dr. Martens has hired creative communications agency Kingdom Collective to oversee the EMEA wide PR and amplification strategy for its newly launched culture platform ‘Dr. Martens Presents’.

Jargon PR has been appointed by data management company Such Sweet Thunder to launch a media relations campaign. The brief includes raising awareness of Such Sweet Thunder and its data management offering, and informing the wider market of the importance of data quality. 

Little Red Rooster has won a PR brief for Anther + Moss – a Hackney-based designer and creator of beautiful yet functional plant pots. The agency has been tasked with press office activity to national newspapers, interiors, design and lifestyle titles, among other verticals.

A leading charity for disabled people, Leonard Cheshire, has hired Frank to drive awareness about the importance of supporting disabled people who feel lonely and disconnected.

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