Macy’s has named Malek Robert Amirshahi as SVP of corporate communications. Amirshahi replaces Cheryl Heinonen.
SAN FRANCISCO, CA
Pinterest has hired Celestine Maddy as global head of consumer marketing.
Zapwater Communications has added three new consumer clients: vegan, sugar-free, direct-trade goodies company GoodSam; Asian food company Snapdragon Food; and small batch producer of pasta and pizza sauces, olive oils, bloody Mary mix and other products Sonoma Gourmet.
EquiLend, a provider of trading, post-trade, market data, clearing and regulatory services for the securities finance industry, has hired Vested as its global comms agency.
EVINS Communications Agency has been hired by luxury matchmaking service Selective Search and named agency of record for Slovak Republic distiller Double Cross Vodka.
Artisanal mezcal company Ojo de Tigre has named Rachel Harrison Communications its agency of record.
The National Wildlife Federation has hired PR shop The Other Agency to manage comms surrounding National Wildlife Week, scheduled for next April.
Other PR news
Latin America strategic communications agency Another Company has opened its first U.S. office and named Monica Rodríguez as country leader for the United States. The company also has offices in Mexico, Colombia, Peru, Chile, Panama, and Argentina and has a presence in Ecuador, Brazil, Honduras, Guatemala, El Salvador, Costa Rica, the Dominican Republic, Bolivia and Uruguay.
The Brandman Agency has created a new partner program that allows experienced, senior-level practitioners to join the agency’s global network within an industry-first hosted startup format. The agency says the program is similar to the travel agent and real estate model — where practitioners are affiliated with a brand, but operate their businesses independently.