Proof Analytics launches Proof BusinessGPS for marcomms

The platform's automated analytics is quick and less expensive than traditional analytics, Proof says.

Proof Analytics launches Proof BusinessGPS for marcomms

Proof Analytics has launched Proof BusinessGPS, an automated analytics platform.

The platform aims to solve problems that have plagued marketing and communications analytics: traditional analytics were slow, expensive, hard to scale and often hard to understand, according to Proof Analytics CEO Mark Stouse.

This meant that in too many teams, analytics were all about explaining the past, not forecasting the future or how you might change it while you still had time, he said.

Proof BusinessGPS is automated, saving time and the cost of pulling Neilsen-type analytics.

To solve the challenge of data-heavy, difficult analytics, Proof built a new UX that was easy to understand and made it easier for communicators to plan strategy based on what the data is telling them.

A dashboard of data is about where you’ve been, not where you’re going, Stouse said. Instead, you need a clear view of the road ahead, how long it will take to reach your objectives and how to adjust so you get there.

Proof BusinessGPS' automated analytics can be indexed to specific business questions and functional use cases that regularly update a company's impact, optimization and ROI questions.

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