Socialbakers adds conversational AI chatbots to its marketing platform

The AI chatbot technology automatically identifies and answers frequently asked queries via social media channels.

Socialbakers adds conversational AI chatbots to its marketing platform

Socialbakers, the AI-powered social media marketing platform, announced it has integrated conversational AI chatbot technology into the Socialbakers Suite. The addition of conversational AI chatbots enables marketers to automatically identify unanswered questions and instantly respond to frequently asked questions coming through their social media channels.

“Inbound messages from social media channels increased threefold during the first few months of the COVID-19 pandemic, overwhelming brands with questions from their customers,” said Yuval Ben-Itzhak, Socialbakers CEO. “That’s why we’re excited to announce that, beginning today, brands will be able to leverage customizable social chatbots within the Socialbakers Suite. By integrating social chatbots into their conversation workflows, brands will be able to delight their customers with seamless interactivity and timely, personalized interactions, while letting AI take care of repetitive FAQs.”

With the AI-powered social chatbots, brands will be able to identify frequently asked questions, customize friendly auto-responses, generate responses in any language at any time, escalate more complex questions to agents and improve chatbot conversation patterns through AI.

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