Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

Biden transition media relations; the marketing buzzwords driving you crazy.

For your morning planning: There will be no Breakfast Briefing this Thursday or Friday and no weekly newsletter early Friday afternoon as PRWeek celebrates Thanksgiving. From all of us at PRWeek, here's wishing you a safe, healthy and restful long holiday weekend.

Meghan Markle, the duchess of Sussex, has penned an op-ed in The New York Times revealing that she suffered a miscarraige in July. Her message: Markle is asking people to extend a hand to others during this most unusual Thanksgiving long weekend and simply ask them if they're doing ok.

One of the messages the Biden transition team is emphasizing is "a return to normal," something reflected in the former vice president's media relations strategy as President-elect Joe Biden sat for his first post-election interview with NBC News' Lester Holt. The big takeaway: Biden said transition cooperation from President Donald Trump's administration, though not necessarily the president himself, has been "sincere." Biden is also planning a holiday address to Americans.

At first glance, dairy farming and Minecraft might appear to have little in common, but that's exactly how trade association Dairy Management is reaching Gen Zers via an influencer campaign starring gamers such as Mr. Beast and Brianna Playz. PRWeek has the scoop on this udderly brilliant campaign.

Snackable content. Solutioning. Top of funnel. Thumb-stopping. Want me to stop? Check out the NYT's rundown of the marketing buzzwords that are quickly starting to sound like nails down the chalkboard to marketers and PR pros. The bottom line: time to turn down the "brand heat."

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