Chicago Booth enrols PR agency for London campus launch

The University of Chicago’s Booth School of Business has hired London-based corporate communications agency Firstlight as its PR partner in EMEA.

Chicago Booth enrols PR agency for London campus launch

Firstlight is working with Chicago Booth – which has been ranked in the top three US business schools – to support the launch of a new London campus adjacent to St Paul’s. 

The agency has been charged with delivering an integrated communications programme that includes media, influencer and stakeholder relations, strategic campaigns and thought leadership.

Chicago Booth director of public relations and communications Lesley Cheers said: “As a global business school, EMEA is a top priority for the school. Our new campus in the heart of London reflects our renewed commitment to the UK and the wider region. 

“We were looking for a top-notch communications agency that could help tell the Booth story and showcase the expertise of our global faculty. We were impressed by Firstlight’s strategic response to our brief, and we’ve been delighted by the fantastic results they’ve delivered so far. We’re excited to work with them as we move into 2021.”

Chicago Booth joins Firstlight’s workplace, education and skills portfolio, which includes clients The City & Guilds Group, Personio and Quinyx.

“As one of the world’s leading business schools, Chicago Booth is an icon,” Firstlight director Anna Price said: “We’re thrilled to be working with its communications team to build the profile of the school and its esteemed faculty in the UK and EMEA. It is a dream client for Firstlight and we’re looking forward to exciting times ahead.”

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