Twitteet, a social media analytics firm released its October analytics report across 20 categories. The categories include politicians (party-wise), business leaders (founders and investors), sportspersons (cricket and other sports), movie stars (Bollywood and regional), authors, chefs, comedians and journalists.
Prime Minster Narendra Modi topped the overall Indian Twitter engagement rankings with over 7.2 million engagements. Congress leader Rahul Gandhi was at number two with 3.5 million engagements, UP CM Yogi Adityanath and Priyanka Gandhi Vadra were third and fourth in the Indian politicians
Sonu Sood’s humanitarian work during the pandemic saw huge resonance on Twitter where even at a Twitter following of a tenth of super star Shah Rukh Khan (Sonu Sood’s 4.6 million followers to SRK’s 41.3 million followers) he topped Twitter engagement among Bollywood Stars with a phenomenal 2.4 million engagements. Khan was at number two with 7.3 lakh engagements.
In the business leaders category, Anand Mahindra leads with over four lakh engagements. RPG Group's chief Harsh Goenka is at number two followed by Xiaomi's Manu Kumar Jain. Google Global CEO Sundar Pichai with 15K engagements is at number 10.
In cricket, Virat Kohli topped Twitter engagement with 2.4 million engagements. Suresh Raina was at #2 with 1.9 million engagements. Mahendra Singh Dhoni was completely inactive on Twitter in October despite having more than 8.1 million followers.
Among Indian sports persons, outside of cricket, Olympic medallist and pro-boxer Vijendra Singh tops with 4.27 lakh engagements. 88-year old Dadi Chandro Tomar, better known as ‘Shooter Dadi’ from Baghpat was at number 2 in the non-cricket sports category with 2.84 lakh engagements.
Among comedians, Kunal Kamra topped topped with 11 lakh engagements, followed by Ashish Chanchlani with 4.92 lakh engagements.
Among business founders, Cred's founder Kunal Shah lead the founders category with 60K engagements and Paytm’s Vijay Shekhar Sharma was next with 23K engagements.
Sandeep Amar, co-founder, Twitteet, said, “Our core objective is to provide social business intelligence, social monitoring and actionable insights to the leaders across various domains and also to businesses and marketers. We run daily analysis of all engagements – which are the total of likes and retweets, collate these every month, across categories; and then slice and dice them to mine actionable insights. At some level a leaders Twitter engagement gives one sense of his connect with his constituents and what are the key issues that matter. We hope to sharpen this data over time and broad base our offerings to other social platforms and geographies.”
A version of this story first appeared on Campaign India.
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