WickerWood closes down due to COVID-19 impact

Luxury brand influencer agency WickerWood has entered administration and ceased trading, PRWeek has learned.

The business appointed Quantuma Advisory Services to handle the administration after it had struggled to remain viable due to the coronavirus pandemic. All staff have been let go.

WickerWood, which was set up by Gabby Wickham and Shirley Leigh-Wood Oakes in 2014, specialised in PR, social media, influencer marketing, brand partnerships and events for luxury, lifestyle, hospitality and food and drink brands. 

The agency had grown to 25 staff and expanded into a new, larger central London office just prior to the coronavirus outbreak.

According to its website, WickerWood’s clients included The Ivy Collection, W Hotel, Johnnie Walker, Pirelli, Longines, Talisker, De Beers and Remy Martin.

PRWeek understands that most of the agency's clients had placed retainers on hold and projects were either postponed or cancelled due to the impact of the pandemic and national lockdowns and restrictions.

The decision to place the company into administration was taken after a review of its financial position, and to ensure company salaries and creditors could be paid.

“WickerWood was formed nearly seven years ago and became one of the first agencies to offer PR, marketing and influencer engagement in one package. It never had any debt and had built up a fantastic global client roster,” said Leigh-Wood Oakes, who was the sole director after Wickham had left the business in September.

"Unfortunately, like many other businesses, we were hit hard by the pandemic and, after working so hard to build up the agency, it was heartbreaking to have to put the company into administration – but that was the only viable option available. I will always be grateful for the incredible employees, clients and partners that[…] made WickerWood possible.”

WickerWood is the latest communications business to fall victim to the pandemic, following TVC, Promote PR and others.

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