The retained brief includes PR and social media across the UK for the WWE and its NXT UK brand.
PRWeek understands the agency will work as a tag team with WWE’s vice-president of international communications, Dan Humphreys.
WWE previously worked The Academy for several years – a client the agency inherited following a merger with Shine.
WWE is a global media and sports entertainment – aka professional wrestling – company whose current stars include Roman Reigns, Drew McIntyre, Asuka, Sasha Banks and, until his recent retirement, one of the sport’s icons: The Undertaker.
PRWeek understands The Romans has been working with WWE on The Undertaker’s 'final farewell' at the Survivor Series pay-per-view event last weekend, after more than 30 years as a pro wrestler and winning a record number of titles.
This includes an appearance on Good Morning Britain, when the Undertaker was introduced in trademark fashion and brilliantly quipped: “A crying Undertaker is not what the world wants to see.”
This entrance can mean one thing only… @Richardaarnold speaks to legendary wrestler @undertaker.— Good Morning Britain (@GMB) November 19, 2020
He tells our man about what it feels like to be hanging up the lycra after 30 years.
But will the notorious @WWE bad boy shed a tear in his final appearance? pic.twitter.com/BqgOLbX9J6
For The Romans, the addition of WWE continues a strong run of new business success, including a retained brief for Sports Direct.