WWE tags new UK PR agency for retained brief

The Romans has won a Royal Rumble of a pitch to provide PR and social media support to the WWE, PRWeek understands.

The Undertaker recently hung up his Mystical Urn following a dark and successful 30-year career in WWE
The Undertaker recently hung up his Mystical Urn following a dark and successful 30-year career in WWE

The retained brief includes PR and social media across the UK for the WWE and its NXT UK brand.

PRWeek understands the agency will work as a tag team with WWE’s vice-president of international communications, Dan Humphreys.

WWE previously worked The Academy for several years – a client the agency inherited following a merger with Shine.

WWE is a global media and sports entertainment – aka professional wrestling – company whose current stars include Roman Reigns, Drew McIntyre, Asuka, Sasha Banks and, until his recent retirement, one of the sport’s icons: The Undertaker. 

PRWeek understands The Romans has been working with WWE on The Undertaker’s 'final farewell' at the Survivor Series pay-per-view event last weekend, after more than 30 years as a pro wrestler and winning a record number of titles.

This includes an appearance on Good Morning Britain, when the Undertaker was introduced in trademark fashion and brilliantly quipped: “A crying Undertaker is not what the world wants to see.”

For The Romans, the addition of WWE continues a strong run of new business success, including a retained brief for Sports Direct.

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