Sherwin-Williams criticized for ‘hilariously stupid’ firing of TikTok star employee

Twitter users say the company is throwing away a major marketing opportunity.

CLEVELAND: Sherwin-Williams is getting blowback from social media users who strongly disagree with the paint brand’s decision to fire staffer (and social media star) Tony Piloseno over his popular TikTok page.

Piloseno mixes paints on his TikTok channel, @tonesterpaints, which has more than 1.2 million followers. But when the senior sales associate approached Sherwin-Williams’ marketing department to show them how popular his page is and with advice for reaching younger audiences, he was fired for making videos during work hours with company equipment, according to BuzzFeed News.

Julie Young, Sherwin-Williams VP of global corporate communications, told BuzzFeed that a customer complained about Piloseno’s videos.

"We take all complaints seriously and thoroughly investigated the customer’s concerns,” said Young. “Following the investigation, Mr. Piloseno was let go in July 2020 due to multiple company policy violations."

A Sherwin-Williams representative was not immediately available for additional comment. The company works with agency Carmichael Lynch Relate.

Sherwin-Williams was trending on Twitter on Monday, with high-profile users commenting on how the company is throwing away a perfect marketing opportunity by firing Piloseno.

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