Leonard Cheshire has hired Frank to drive donations and raise awareness ahead of International Day of Persons with Disability on 3 December.
The agency will lead a digital campaign to ask the nation to stand in solidarity with disabled people by showing how they see purple, which is recognised as the symbolic colour of disability.
Frank’s consumer and digital teams will engage celebrities, influencers and social media users to post a purple-themed picture and then connect with four friends to do the same. A donation of £5 will help a disabled person get online this Christmas.
Leslie Davey, interim executive director of fundraising and marketing at Leonard Cheshire, said that disabled people have been among those most seriously affected by the pandemic and lockdowns in the UK.
“With one in two disabled people saying they feel lonely and one in five without access to the internet, Christmas is set to be a very isolated time for many this year,” she added. “We needed a really powerful action to drive fundraising and support Leonard Cheshire’s work in connecting disabled people. The partnership with Frank will help us raise awareness for the isolation and sense of loneliness experienced by disabled people.”
Frank deputy managing director Bianca Lee-Chang said: “It’s been a tough year for many people within our communities so we are delighted to be working with Leonard Cheshire to make a meaningful difference in the lives of disabled people this Christmas.
"Not only are we looking forward to seeing the nation get behind the #ISeePurple campaign by turning social media feeds purple over the coming month, we have also enjoyed seeing how passionate our own team at Frank have been about getting involved and fundraising too.”
Frank’s recent client wins include Treedom, G2 Esports and Flor de Cana, a Nicaraguan rum.