As the head of fintech at Brands2Life, Will Campbell will be responsible for overseeing the practice proposition, client leadership, “championing thought-leadership” and driving new business growth.
The agency’s fintech portfolio includes Adyen, Openpay, Ripple, Soldo and TransferGo.
Fintech is an area that has recorded solid growth during the coronavirus pandemic and the new offering aligns with Brands2Life’s plans to serve more “disruptive” brands.
“Will has done tremendous work in shaping and driving our offer for fintechs,” Brands2Life go-founder Giles Fraser said. “His appointment here recognises the expertise he’s developed and the momentum he’s helped build across the agency, as our recent webinar on ‘establishing long-term trust in financial services and fintech’ demonstrated.”
Campbell added: “Fintech is certainly one of the most exciting sectors in the UK at the moment, and I’m delighted to be given the opportunity to lead a team where my passion for helping fintechs tell their story can be realised.
“Whether that’s for brands at the start of their journey or those reaching market maturity, we are ideally placed to help them navigate the challenges ahead.”