Oh My! Tin Man-backed content and production agency launches

Creative comms agency Tin Man is backing the launch of a new independent content production shop called Oh My!

Team (left to right): content and post production manager Brad Nagle, creative director Jodie Woolfson and director and film-maker Adam Loveday-Brown
Team (left to right): content and post production manager Brad Nagle, creative director Jodie Woolfson and director and film-maker Adam Loveday-Brown

The agency's founder is creative director Jodie Woolfson, a former digital content and editorial director at Channel Mum, the video sharing platform aimed at parents, and head of content and production at educational charity Into Film.

She is joined by director and filmmaker Adam Loveday-Brown, whose portfolio includes documentaries, music videos for UK artists Tinie Tempah and Shy FX, plus brand films for Disney, NSPCC, M&S, Beats by Dre and Clarks.

Oh My! founding clients included confectionary giant Ferrero, the government-backed anti-piracy campaign Get it Right From A Genuine Site, alcoholic sparkling water mike’s Hard Seltzer, and Sky Cinema.

The agency, which has office space in London's Clerkenwell, is billed as covering all stages of content creation, from ideation and creative development to film production and editing.

Woolfson said: “In an extremely tough year for both businesses and the economy, we’ve been lucky enough to launch, grow and exceed our targets. Nowadays it’s not enough for content to just tell a story, we believe films need to deliver beyond just being watched.

"We translate what a brand wants to say into a format that will make people first feel something and second do something – from making a donation to purchasing something or following and sharing that brand message. Every single piece of content we deliver is designed to leave its mark on an audience and compel them to act.”

Tin Man has a stake in the business.

Mandy Sharp, CEO and founder of Tin Man, said: “We’ve always believed in the power of great content to change consumer behaviour and brand perceptions but over the last few months, content has really come into its own. It became a no-brainer to help launch a specialist agency that is not only an expert in its field, but also shares our agency values and can work across any brand or comms channel.”

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