Black Friday: be alive to public mood in a weaponised social media environment
Nothing about the 2020 retail environment is familiar, yet brands must get Black Friday communications tonally right this year.

Sign in to continue
Need to activate your subscription?
Domain/Group Subscriptions
Click here >>
Individual Subscriptions
Click here >>
Need to activate your Subscription
Company Wide Subscriptions
Click here >>
UK Individual Subscribers
Click here >>