Mattel hires Discovery’s Catherine Frymark to lead communications

She’s a 20-year veteran of Discovery.

Incoming Mattel comms leader Catherine Frymark.
Incoming Mattel comms leader Catherine Frymark.

EL SEGUNDO, CA: Mattel has hired Catherine Frymark as EVP of corporate communications. 

Frymark is set to join Mattel next month, reporting to chairman and CEO Ynon Kreiz. She will oversee external and internal corporate communications globally as well as the company’s philanthropic efforts, including the Mattel Children’s Foundation.

Two months ago, Dena Cook left her role as Mattel’s EVP and head of global communications and PR to become partner and chief communications officer at Reinvent Capital.

Frymark is set to join Mattel from Discovery, where she worked for 20 years, most recently as group SVP of communications. She also served in a leadership capacity within Discovery’s lifestyle brands group. 

Frymark oversaw Discovery’s corporate communications, articulating the company’s business strategy on matters including mergers, acquisitions and divestitures and financial communications. She also served as a corporate spokesperson.

Discovery's brand portfolio includes Discovery Channel, HGTV, Food Network and Animal Planet, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America and Eurosport. The platform's brands are available in 220 countries and territories and nearly 50 languages.

A Discovery spokesperson could not be reached for comment.

Earlier in her career, Frymark held communications roles at PG&E National Energy Group and the Greater San Diego Chamber of Commerce. She began her career in PR at Capener, Matthews & Walcher Advertising & Public Relations in San Diego. 

Last October, Mattel also hired former Walmart executive Danit Marquardt as VP of global corporate communications. That month, former Mattel VP of global brand communications Michelle Chidoni left the company for Facebook, where she leads marketing communications.

Mattel’s portfolio of brands includes Barbie, Hot Wheels, Fisher-Price, American Girl and Uno. Its products are available in more than 150 countries in collaboration with retail and ecommerce companies, the company said in a statement. 

Frymark was a PRWeek 40 Under 40 honoree in 2012. She was not immediately available for comment. 

Mattel reported Q3 net income of $316 million, up from $70.6 million a year earlier, as revenue jumped 10% to $1.6 billion a year ago. Barbie sales surged 28% to more than $532 million worldwide, while Hot Wheels sales jumped 6.6% to $312.8 million in the quarter.

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