Watch: Papa John’s cut-price festive campaign follows charity vow

Papa John’s has launched a cut-price Christmas campaign – with a promise to donate a chunk of its creative and marketing budgets to the charities Crisis and The Trussell Trust.

In-house staff were called in to design and create assets for Papa John’s ‘Giving more this Christmas’ campaign.

From limited-edition pizza boxes to the brand film, the assets include simple, hand-drawn, festive illustrations from the Papa John’s team. Airing on TV from 27 November, the film is set to ‘Deck the halls’ and features a grey background, pizza boxes decorated with marker pens, and Papa John’s staff.

The pizza delivery chain said it will donate 50p to The Trussell Trust and Crisis for every festive meal deal sold.

Papa John’s marketing director Giles Codd said: “After what has been an incredibly tough year so far, we wanted to take the opportunity, with our Christmas campaign, to raise awareness and funds for our charity partners. After all, there are sometimes more important things than pizza and this is certainly one of those times. We’re incredibly proud to be working with Crisis and The Trussell Trust, two causes that aim to eradicate homelessness and hunger, providing vital services to people in the UK.”

“Our Christmas designs, drawn by team members across the business, may not be the prettiest, but raising money for important causes is the real beauty of the campaign. We hope that our ‘Giving more this Christmas’ campaign raises awareness and as many donations as possible.”

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