Coffee Break with McDonald’s Michael Gonda

The VP of global communications talks about welcoming a new baby during the pandemic, McDonald’s new purpose initiative, agency partnerships and the McPlant launch.

Even amid the difficulties of the COVID-19 pandemic, McDonald’s Michael Gonda has had a number of exciting announcements in his personal and professional life.

His family just welcomed a new baby this past May, and on a professional front, McDonald’s has revealed a number of new initiatives this year. Most recently, the company redefined its purpose and unveiled a meatless line called the “McPlant.”

Gonda joined PRWeek’s editorial director Steve Barrett to discuss these announcements, as well as the company’s response to working during the pandemic and its relationship with its new agency partners.

“As a corporation, at least in recent history, we haven’t necessarily articulated purpose or developed a campaign that was coming from the center,” Gonda explained. “So this gives us an opportunity to bring in partners that help us define globally what the campaigns will be, what the purpose is, what the components are and then activate those locally within our 120 or so markets.”

Coffee Break is a weekly 15-minute intermission in your working day to discover more about PR pros who occupy interesting roles across the industry, live each Wednesday morning by 11 a.m. ET.

 

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