Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

Target outperforms Q3 expectations; Fleets. What are they good for?; Snoop Dogg pitches for SodaStream.

Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

New this morning: Good news for getting back to normal. Pfizer and German partner BioNTech said their COVID-19 vaccine candidate will be submitted for regulatory approval within days, and that it is more effective than previously thought, with 95% effectiveness. The companies also said there were no serious side effects in the more than 41,000 adults who received two doses. The Food and Drug Administration has also approved the first coronavirus rapid test that gives results at home. 

New this morning: Target earnings blow away expectations. The retailer posted Q3 net income of more than $1 billion on the strength of sales online and in stores open at least a year, which increased by more than 20%. Comparable digital sales were up 155% and same-store sales jumped by nearly 10%. 

Twitter’s new Fleets feature is not getting the endorsement of Rep. Alexandria Ocasio-Cortez (D-NY). The lawmaker tweeted on Tuesday that the ephemeral message feature is stressing her out and is too reminiscent of Instagram’s Stories. Here are some tips for brands Trying out Fleets from Twitter ArtHouse’s Stacy Minero. 

Christopher Krebs, the federal government’s outgoing top cybersecurity official and perhaps its biggest "Star Wars" fan, subtweeted President Donald Trump on Tuesday night with an assist from actor Mark Hamill. Earlier last evening, Trump tweeted that he had fired Krebs, who contradicted the president’s unfounded claims of widespread election fraud. 

Rapper Snoop Dogg is really leaning into the pitchman life. Fresh off a campaign for Corona, Snoop is starring in SodaStream’s holiday push, which embraces his laid-back attitude and has the environmental message of reducing waste from single-use plastics. 

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