Watch: Brian Blessed tells the nation to ‘wear a bloody mask’

The children’s storybook-style campaign is inspired by the bedtime book for parents, ‘Go The F*ck To Sleep’, narrated by Samuel L. Jackson.

Brian Blessed has partnered with antiviral mask manufacturer Wise Protec to co-write, narrate and star in a satirical storybook about the importance of wearing face masks in midst of a second lockdown. 

‘Wear A Bloody Mask’, created by Ready10, depicts a series of everyday situations where people are required to wear masks, and pleads with those still flouting the rules in a blunt Blessed manner. It is an exasperated plea for the British public to protect themselves.

It is inspired by ‘Go The F*ck To Sleep’ – an adult’s bedtime book that uses a typical children’s tale to illustrate the frustrations of getting little ones to sleep. PRWeek recommends this Werner Herzog reading of the classic tale.

Blessed said he has seen the impacts of the pandemic first hand.

“Like so many others, my friends, family and my wife have been affected by the pandemic. Wearing a bloody mask is such a simple thing, but it is essential to protect ourselves and each other during this pandemic,” he said.

“It’s absolutely baffling to me why people still don’t follow the government requirements and wear a mask – even though they know the risks of COVID-19. It’s a gigantically important message that we are looking to drive home with Wise Protec. We want to give the mask-averse a big old shake and tell them to get that mask over their mouth and nose. We hope we’ve done it in a way that resonates with the British sense of humour.”

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