Her role will focus on ramping up marketing efforts and expanding partnerships with brands that are interested in supporting locally-led community projects.
Founded in 2011, Spacehive enables users to crowdfund projects to improve local areas. Recent projects include the regeneration of Leyton High Street by artist Camille Walala and the transformation of parking spaces in Liverpool into galleries, gardens and playgrounds.
It matches community crowdfunding with support from local councils, foundations and brand partners as well as receiving international recognition from the UN.
Dhanak said: “The Spacehive mission has never been more relevant and represents a lot of things that are important right now: locally-led action, collaboration, tech-for-good and community. The opportunity to play a role in this innovative and growing company as it enables people to improve their local area is incredibly exciting and humbling.”
Dhanak left The Romans in July 2019, citing "different views on the direction of the agency" from fellow co-founder Joe Mackay-Sinclair.
The duo launched The Romans in 2015 with backing from Mother and grew it into a high-profile player in consumer PR, working with major brands including PlayStation, Twitter, Diageo and Virgin and winning multiple awards. The agency generated revenue of £2.6m in 2019 and won a hatrick at the PRWeek UK Awards last month.
Prior to founding The Romans, Dhanak was MD at Citizen Relations, a board director at Shine Communications and head of PR at Paramount Pictures.