Ex-TVC duo Myers and Bassin join The 10 Group

James Myers and Danielle Bassin, formerly group managing director and client services director, respectively, at agency TVC, which closed in the summer, have reunited with TVC founder Elaine Stern in new roles at her agency The 10 Group.

(L-R) Chloe Kingscote, James Myers, Danielle Bassin and Richard Lee
(L-R) Chloe Kingscote, James Myers, Danielle Bassin and Richard Lee

Myers takes up the role of chief commercial officer at integrated marketing and communications agency The 10 Group, where he will oversee the business development team and lead on commercial expansion. He left TVC in February 2019 after 17 years and was most recently chief innovation officer at 4media group.

Bassin becomes chief content officer, overseeing content production and creative execution across The 10 Group. The former BBC and MTV exec will be responsible for growing and developing the in-house content studio.

They will report to Stern and join the agency's board, which also includes fellow TVC alumni Eddie Hammerman (MD) and Jane Conley (CFO).

Myers and Bassin previously collaborated on the Red Bull Stratos project, working on the comms strategy for 2012's famous “jump from the Edge of Space” featuring Austrian skydiver Felix Baumgartner.

Red Bull is among the recent wins at The 10 Group, alongside British Gas and Vodafone’s Smart Technology Business. The agency, which marks its 10th anniversary this year, has a 25-strong workforce and annual turnover of about £3.3m.

Other recent hires by the agency include creative producer Lorry Powells, senior business development manager Richard Lee, and senior account manager Chloe Kingscote.

Stern said: “2020 has been a year of significant growth for The 10 Group. We have pivoted our content creation and consultancy services to enable clients to launch products virtually and drive thought leadership through content and campaigns to reach global audiences.

"I am delighted that we will be reunited with former colleagues James and Dani, who bring a fantastic roster of clients and exceptional experience of global leadership and diverse offering of services. Their appointment, alongside our additional hires, marks an exciting new chapter at 10 as we enter our next decade.”

TVC, the PR and content agency, closed earlier this year as a standalone business, as part of cutbacks by owner The Economist Group caused by the COVID-19 crisis. The plan at the time was for TVC's work to be integrated elsewhere within The Economist Group.

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