In his new role Peter Morton will work with chief digital officer Tara Donnelly and report to Simon Enright, director of comms at NHS England and NHS Improvement.
NHSX is a UK-wide government unit with responsibility for setting national policy and developing best practice for NHS technology, digital and data, including data sharing and transparency.
Morton's remit includes engaging partners across the NHS and social care as well as digital health innovators to “help accelerate the digital transformation of health and care, and to lead the team spreading the word about NHSX”, according to the job description.
“NHSX exists to make sure that patients and staff have the digital technology they need and this is a key role in our crucial mission,” it adds.
Morton heads the partnerships, engagement and communications team in supporting all relevant activities across NHSX for internal and external communications, and is responsible for leading its work with stakeholders.
He is also working closely with the comms teams within NHS Digital and the Department of Health and Social Care.
Morton has spent the past 14 years in comms. After graduating with first class honours degree in history from the University of Oxford, he worked as a researcher and advice caseworker for Labour MP Andrew Smith.
He then took a job as press officer at the Ministry of Defence, where he spent two years.
In 2008 he moved to become a press officer at the Labour Party, and during his five years there rose to become head of press and broadcasting.
A three-year stint as head of comms at the Phone-paid Services Authority followed before he moved to PHE in 2016.
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