'Sports leaders must be good communicators or risk undermining progress' - comms experts

Sports governing bodies need leaders with strong communications skills or risk undermining community and stakeholder goodwill, former football comms leaders have warned.

by Arvind Hickman
Former FA chair Greg Clarke was widely criticised for his views on ethnic minorities in football. Photo: Getty Images
Former FA chair Greg Clarke was widely criticised for his views on ethnic minorities in football. Photo: Getty Images

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