Breakfast Briefing: 5 things for PR pros to know on Monday morning

Mondelez CMO defends calling marketing strategy ‘humaning’; Obama has advice for Trump.

Breakfast Briefing: 5 things for PR pros to know on Monday morning

Did you mock Mondelez for calling its marketing strategy “humaning”? Mondelez International CMO Martin Renaud told PRWeek he isn’t worried about what critics are saying. He does, however, understand that without knowing the meaning behind the word “humaning,” it can sound “a bit strange,” he said. Renaud added that he “would like an invitation to talk about this deeper” with critics. PRWeek has all the details.

President Barack Obama has a tip for President Donald Trump. During Obama’s 60 Minutes interview on Sunday night, speaking about Trump’s refusal to concede, he noted, "My advice to President Trump is, if you want at this late stage in the game to be remembered as somebody who put country first, it's time for you to do the same thing." Obama also said that there has been a “truth decay” in American politics and Trump has accelerated that. Axios has other highlights from the interview.

Trump appeared to almost concede the election…then quickly reversed course. "He won because the Election was rigged," the president tweeted Sunday morning, referring to President-elect Joe Biden. Trump then tweeted clarification, “I concede NOTHING!” On Sunday night, he tweeted, “I WON THE ELECTION!” The tweet was quickly flagged by Twitter, which said, "Official sources called this election differently."

The latest on the COVID-19 vaccine-development race. Moderna announced Monday that its vaccine is more than 90% effective, according to preliminary results from a late-stage U.S. trial involving more than 30,000 people. Last week, BioNTech and Pfizer reported that their coronavirus vaccine is also more than 90% effective.

SpaceX successfully launched its second crew to space…with a surprise guest. SpaceX launched four astronauts to the International Space Station on the first full-fledged taxi flight for NASA by a private company. But when video from inside the spacecraft was shared publicly, eagle-eyed Star Wars fans spotted Baby Yoda floating among the crew. The plush toy, a character from The Mandalorian, was used to let the astronauts know they’d reached zero gravity.

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