Atul Sharma named president of PRCAI

The association announces a new—albeit male-heavy—executive committee.

Following association elections in early November, the Public Relations Consultants Association of India (PRCAI) announced Atul Sharma (pictured above), MD of Ruder Finn India, as its new president. Prior to joining Ruder Finn, Sharma spent 12 years at Genesis Burson-Marsteller, including as its COO until 2018.

Kunal Kishore Sinha, co-founder of Value 360, is named vice president of PRCAI and Sunayna Malik, MD India & Senior VP, APAC, Archetype is secretary.

The elected regional chapter chairpersons are:

• Chairperson North: Vineet Handa, Founder & CEO - Kaizzen PR Services
• Chairperson South : Prasad Karat, Associate VP -The PRactice
• Chairperson West : Girish Huria, Executive VP - Avian WE
• Chairperson East : Rakesh Ranjan, Founder & Director, Imagicaa Ventures

All executive committee members were chosen following an election process that was determined by PRCAI Secretariat in consultation with the independent election auditor to facilitate provision of voting virtually while maintaining confidentiality.

One of PRCAI's roles is to promote professional standards to create a more robust and prosperous PR industry in India and encourage its members to adhere to the highest standards of ethical practice.


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