During a recent interview on football365.com, Old Trafford PR chief Paddy Harverson was asked which other teams' PR operations he admired, he said: 'I like what Ipswich do. Paul Mace, my equivalent at West Brom, does a really good job.'
Mace says he has known Harverson since he was comms director at Leicester City during the 1990s, when Harverson was still a jobbing hack at The Financial Times.
'I remember in 1997-1998 I got a rollicking from my chairman for confirming some details to Paddy about Leicester's flotation that perhaps I shouldn't have done,' he says.
When Diary called, Mace had just returned from the US, where he had attended the Superbowl to check out the press facilities: 'Paddy's picked up tips from the US thanks to Man Utd's link with the New York Yankees. Covering sport in the US must be the best job ever: the facilities are fantastic.'
But when asked what tricks of the US sports PR trade Mace plans to filch for the Hawthorns, he goes all coy: 'I'd rather retain an air of mystery about what tips I picked up.'