Breakfast Briefing: 5 things for PR pros to know on Thursday morning

A closer look at PRWeek’s 2020 Hall of Fame class; Trump wants to start a digital media company.

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

You’ve already met PRWeek’s 2020 Hall of Fame class, and now here’s a closer look. Check out these fun (and revealing) Q&As with six PR legends: Rogers & Cowan PMK’s Cindi Berger, BCW Global’s Karen Hughes, MWWPR’s Michael Kempner, ESPN’s Chris LaPlaca, Coca-Cola’s Bea Perez and Johnson & Johnson’s Michael Sneed.

President Donald Trump wants to start a digital media company. He specifically plans to “wreck Fox,” a source told Axios. He may be holding a grudge over Fox News’ early call of President-elect Joe Biden’s win in Arizona. Trump's digital offering would likely charge a monthly fee to MAGA fans.

Biden has picked Ron Klain as his White House chief of staff. “Ron Klain’s deep, varied experience and capacity to work with people all across the political spectrum is precisely what I need in a White House chief of staff as we confront this moment of crisis and bring our country together again,” Biden tweeted. In 2014, Klain managed the Ebola outbreak response under then-President Barack Obama's administration and he's appeared in videos this year to highlight the Biden team's work on the COVID-19 crisis.

When will Biden get access to intelligence briefings? Republican Sen. James Lankford told Tulsa radio station KRMG that Trump should not withhold the briefings from Biden as he challenges the 2020 election results. If Biden doesn’t get access to the briefings by Friday, Lankford said he will “step in to be able to push them and say this needs to occur.” In other news, Trump aides are plotting the conservative policy moves they could push through in their final 10 weeks on immigration, trade, health care, China and school choice.

Humaning. That’s what Mondelez International is calling it’s new marketing approach, “focused on human connection.” The company’s press release has been making the rounds on social media and journalists, PR pros and marketers can’t quite believe their eyes. Here’s what New York TimesSapna Maheshwari, Stickybeak’s David Brain and Make Love, Not Porn’s Cindy Gallop had to say about it. Of course parody Twitter account Adweak also had to weigh in.

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