Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

USAA’s Veterans Day campaign; APCO buys London consultancy; Huntsworth, Dentsu earnings.

Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

Here’s a look behind the curtain at USAA’s Veterans Day campaign. The financial services organization, which provides banking and insurance services to members of the military, veterans and their families, is asking social media users to draw the letter “V” on their palms along with the initials of a veteran they’d like to honor. It’s also rolled out a website to tell the public how it can support veterans, including via its partnership with nonprofit The Mission Continues. 

New this morning: APCO Worldwide snaps up London consultancy. APCO has bought TWC Associates, a three-person-strong business strategy boutique for an undisclosed amount. TWC chairman Stuart Polak and partner Greg Weingarten will join APCO’s Interational Advistory Council as senior counselor and senior director, respectively. 

Strong Q3 performance for Huntsworth PR firms. CEO Paul Taaffe told PRWeek U.K. that Huntsworth’s PR shops “broadly held their own” amid the pandemic, especially a “stunning year” for Grayling, where revenue is up 30%. Huntsworth’s PR firms include Grayling, Citigate and Red. Last week, it bought 800-employee global medical communications business Nucleus.

Japan-based holding company Dentsu reported a 14.2% revenue dip in Q3, with profits down nearly 25%. The Americas saw a revenue decline of 15.3% in Q3, versus 12.9% in EMEA and 16.4% in Asia. 

Remember the tension between the federal government and TikTok? The social media platform is wondering if the Trump administration forgot about it. TikTok filed a petition with a U.S. appeals court, saying it hasn’t heard from the Justice Department about an imminent deadline for parent ByteDance to sell U.S. assets. ByteDance is on track to make $27.2 billion in ad revenue in China this year, according to Reuters.

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