APCO buys boutique London consultancy

APCO Worldwide has acquired TWC Associates, the three-strong boutique London-based business strategy consultancy, for an undisclosed sum.

Margery Kraus: APCO founder
Margery Kraus: APCO founder

Following the acquisition, TWC chairman Lord Stuart Polak and agency partner Greg Weingarten will join APCO’s International Advisory Council (IAC) as senior counsellor and senior director respectively.

Conservative peer Polak was previously head of Conservative Friends of Israel. APCO said that in his IAC role, he "will be adding valuable guidance for APCO’s leadership and clients on various geopolitical matters as well as unique insight into opportunities in Israel and in emerging economies".

Polak will also advise on strengthening corporate relations with the fast-growing areas in advanced technology, AI, telecomms and aerospace, among others, APCO added.

In the past, TWC has represented clients including the Premier League, Israeli transport company Gett, and Israel-based Intel subsidiaries Mobileye, which develops vision-based self-driving car and driver-assistance systems, and Moovit, a journey planner app.

Weingarten was formerly a Parliamentary affairs adviser at the Association of British Insurers. He also spent two years in Brussels as political counsellor to the UK Conservative Party in the European Parliament.

APCO chief executive Brad Staples said: “I am delighted to welcome Stuart and Greg to APCO; they bring many years of strategic advisory expertise, extensive international market understanding and nuanced geopolitical insight. As Britain enters a new era, and with COVID-19 reshaping our relationship with technology, I believe that Stuart and Greg will provide tremendous value to our growth in London and beyond."

Roi Feder, interim managing director of APCO’s London office, said: “As a global strategic communications consultancy, APCO operates at the cusp of business and society everywhere. The acquisition of TWC is an important development for APCO in London which further solidifies our position as a global business hub for the company and our clients.

"Stuart and Greg have been guiding some of the most exciting technology companies in the world. I am excited to see them joining our talented and diverse team in London, and I look forward to working with them to further grow our operation in the market and beyond.”

US-headquartered APCO, founded by Margery Kraus, has offices in more than 30 countries, and generated global revenue of $142.3m in 2019. At the start of 2020 it acquired New York-based CSR firm The Tembo Group, making it a subdivision of APCO.

Steve Earl stepped down as London managing director in June.


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