Celebrities and brands are driving voter advocacy

Local organizations, activists and politicians played key roles in turning out the vote, but new trends emerged that proved especially effective, says Sequoia Baker.

by Sequoia Baker, Accenture Interactive
LeBron James wears a VOTE shirt during warm-up prior to the start of Game Five of the 2020 NBA Finals (Sam Greenwood/Getty Images)
LeBron James wears a VOTE shirt during warm-up prior to the start of Game Five of the 2020 NBA Finals (Sam Greenwood/Getty Images)

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