Sainsbury’s Energy plugs in comms agency for creative brief

Sainsbury’s Energy has appointed creative brand comms agency Launch to deliver a campaign on the energy supplier’s reward tariffs.

Sainsbury’s Energy is offering Fix and Reward tariffs, fixed for up to two years and tied in with the Nectar points rewards scheme, and the campaign aims to provide customers with “peace of mind”.  The research-led media and social campaign will launch next month.

The account team of four is being led by Launch director Babs Watson.

Launch founder and executive creative director Johnny Pitt said: “This has been a year we’ll never forget.  Anyone who’s looking to reassure and benefit customers gets our vote, and we hope our topical and heartwarming approach will resonate this Christmas."

Sainsbury’s Energy head of marketing Harriette Luscombe added: "We loved Launch’s uplifting response to our brief. It showed real creative insight into the mindset of customers and the reassurance our fixed tariffs will bring to many during this turbulent time."

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