'It's PR's time to consolidate its value and shine’ – pitch consultants

The proportion of PR reviews compared to adland ones has been far higher over the past six months than in the same period last year. Consultants from Creativebrief and AAR Group explain why consumer PR has a massive opportunity.

by Arvind Hickman
(L-R) Creativebrief's Charlie Carpenter and AAR's Andrew Bloch
(L-R) Creativebrief's Charlie Carpenter and AAR's Andrew Bloch

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