Vauxhall selects RSM to run 2003 motorsports job

Vauxhall Motors has hired RSM to handle its motorsports PR for the 2003 racing season.

RSM won the business after a two-way pitch and replaces ProAction, the incumbent agency for the past two seasons.

Vauxhall - which this year celebrates its centenary - is aiming to become the first manufacturer in the history of the British Touring Car Championship to land manufacturer's, team's and drivers' titles for three successive years.

Director Juliet Jarvis heads a three-strong team at RSM - which stands for Result Sports Management - reporting to chief press officer Robin Bartlett.

Bartlett said the work had been repitched because Cambridgeshire-based ProAction had gone out of business in November last year.

RSM will promote Vauxhall's participation in the BTCC, handling both on and off-track team and driver PR work, during the season, which runs from April to September.

The Williams team, working in co-ordination with Vauxhall's 15-strong in-house department, will target the motorsport, automotive, regional and consumer media.

Last autumn Vauxhall hired Bell Pottinger on a corporate and consumer PR remit (PRWeek, 11 October 2002). It is not affected by the RSM hire.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in